One afternoon while indulging in some rays and margs on the rooftop of XVI, surprisingly, something other than drinks and music caught our attention.. A table set up with numerous neon colored bracelets beckoned us over. After seeing how unique and individualized each bracelet was and being slightly tipsy/armed with our credit card, we knew we had to buy one. Upon finding out the story behind why Mariel and Sofia Mizrahi created Picks For Peace®, we were officially obsessed. When their father, a musician and guitar player passed away from cancer, the girls created the line to remember him and share his beliefs with the world.
"He provided us with the idea that we have choices and ultimately we are all striving for Peace within ourselves and the world around us. Combining the words Pick (used for playing a guitar, but also representing choice) and Peace (which we yearned for in light of losing him), Picks For Peace® was born."
A portion of profits from the pieces are donated to the Head and Neck Cancer Alliance. The girls tagline on Twitter is "Music is the weapon of the future" obviously thats a saying we strongly support.
Shop the whole collection and find our more about Picks For Peace® here
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